About BeatO:

BeatO is not just another player in the healthtech space; it's redefining diabetes management for millions across India. Well-funded and backed by prominent investors,it serves over 1.5 million users and adds 25,000 new members monthly—a testament to its robust diabetes management ecosystem. 

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The Challenge:

BeatO needed to stand out in the crowded healthtech space and communicate its unique approach to diabetes management. The challenge was to position the brand as a trusted, strategic partner in diabetes care, using a relatable figure to build credibility and engage a wide audience.

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Our Solution:

When BeatO brought Anil Kumble on board, the narrative became as sharp as a googly. When we conceptualised the BeatO campaign with Anil Kumble, it wasn’t just about putting a celebrity face onto a product. We recognised the power of aligning his legacy with BeatO’s mission. 

We tapped into an emotional branding strategy, using Kumble’s cricketing persona to create a narrative of teamwork.

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