ABOUT BALLISTIC:
Gotta love a brand that literally leaves the "balls" in your court eh?
Men's intimate hygiene in India was a term that didn’t exist. Forget intimate hygiene, a man's skincare routine was as non-existent as his hairline in his 30's.
Enter Zlade Ballistic - a well funded Mumbai-based startup - creating a brand that revolutionised the way India manscapes. Challenge? Communicating all of this with humour, quirk and more; while ensuring we don’t hurt the Indian sensibilities.
Communication that at times needs some care, tending and pampering… just like balls. And that's where we came in.
Scripting and Ideation by: Anagram Digital
Ideas so
raw and unapologetic, they'll have to grow a pair to handle them.
Creatives
so loud yet minimal, we'll grab the audience by their b. . .
Copies
so thick,
even Ballistic’s trimmers
won't cut it.
