ABOUT EGGOZ:
Eggoz - a series A-funded Gurgaon-based startup - deals in farm-fresh, UV- sanitized, antibiotic-free, and chemical-free packaged eggs. One of the first few brands in India to talk about the eggs’ health, hens’ feed and the farm’s hygiene; all while enabling the farmers who work with them.
PROBLEM STATEMENT:
We're a country that buys eggs 'by the dozen' from the store 'by the roadside'. So what could be so special about an egg? We had to find a way to tell the extraordinary tale of this so-called-ordinary product.
SOLUTION#1:
WEBSITE DESIGN
A revamped website for the brand: new content, naya EGGstra-ordinary avatar!
Everything was created around the idea that Eggoz doesn’t only sell eggs, but also a promise of something ‘extra in the ordinary’ to its consumers and farmers alike.
SOLUTION#2:
SOCIAL MEDIA STRATEGY
A recharged social media strategy and content calendar.
Several campaigns with a mass-yet-relatable communication style.