ABOUT FANIZM:
About Fanizm
Real money gaming platform? For movies?? And that too by Mythri Movie Makers — the powerhouse behind blockbusters like Pushpa 2 and Jaat???
Clearly, they know what fans want — and this time, it's more than just a front-row seat.
Fanizm transforms die-hard film fandom into competitive movie trivia — with real rewards on the line. Because in a country obsessed with cinema, it’s only fair that your film knowledge finally pays off.
The Problem
A.P.P I.N.S.T.A.L.L.S. Period.
The brand was new. The recall was low. The market? Overflowing with lookalike gaming apps. But there was another layer to the challenge: their movie trailers, while immensely cinematic, weren’t optimised for digital. A gripping film trailer doesn’t always convert to a high-CTR ad. Hook timing, structure, and length—everything had to shift
Our Solution
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We reworked star-led trailers into fast-paced, scroll-stopping assets, optimised for Reels and Stories.
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We built high-converting UGC-style videos in-house, letting viewers see real people play, win, and feel the thrill.
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Our turnaround time beat just any industry benchmarks. Literally, daily delivery. No kidding! Our edits kept the flavour of cinema—but made it snackable for social.
The Results
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Major uptick in CTR on star-led trailers
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Significant lift in daily app installs
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Improved CAC across campaigns
Fanizm - before one could even expect it - carved out an identity for itself, not just as a quizzing app, but a culture-driven gaming experience that performed
Movie Trailer Ads
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UGC Ads
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