ABOUT FANIZM:
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About Fanizm
Real money gaming platform? For movies?? And that too by Mythri Movie Makers — the powerhouse behind blockbusters like Pushpa 2 and Jaat???
Clearly, they know what fans want — and this time, it's more than just a front-row seat.
Fanizm transforms die-hard film fandom into competitive movie trivia — with real rewards on the line. Because in a country obsessed with cinema, it’s only fair that your film knowledge finally pays off.
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The Problem
A.P.P I.N.S.T.A.L.L.S. Period.
The brand was new. The recall was low. The market? Overflowing with lookalike gaming apps. But there was another layer to the challenge: their movie trailers, while immensely cinematic, weren’t optimised for digital. A gripping film trailer doesn’t always convert to a high-CTR ad. Hook timing, structure, and length—everything had to shift
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Our Solution
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We reworked star-led trailers into fast-paced, scroll-stopping assets, optimised for Reels and Stories.
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We built high-converting UGC-style videos in-house, letting viewers see real people play, win, and feel the thrill.
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Our turnaround time beat just any industry benchmarks. Literally, daily delivery. No kidding! Our edits kept the flavour of cinema—but made it snackable for social. ​
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The Results
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Major uptick in CTR on star-led trailers
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Significant lift in daily app installs
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Improved CAC across campaigns
Fanizm - before one could even expect it - carved out an identity for itself, not just as a quizzing app, but a culture-driven gaming experience that performed​​​​
Movie Trailer Ads
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UGC Ads
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