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ABOUT FURNITURE POINT:

Having completed over 30 years in offline B2B business, Furniture Point - a Delhi-based furniture outfit - wanted to explore the online world. While they merely wanted an e-commerce website to take their business D2C, we realised that a complete digital presence was in order. They took our advice, and together, we began the journey across the world (wide web).

APPROACH:

  • An SEO-optimised aesthetic e-commerce Shopify website

  • A strategy for Instagram, Facebook and Google Business

  • A contemporary photoshoot of 120+ products

  • Personalised funnel-based email drips 

SOLUTION#1: 

WEBSITE DESIGN

A Shopify website completely focussed on SEO optimised content, e-commerce conversions... 

...and ofcourse flaunting the beauty of these gorgeous masterpieces carved out in teakwood. 

 
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SOLUTION#2:

SOCIAL MEDIA STRATEGY

Consistency, class and minimalism - the identity of the brand had to be extended beyond the website.

Brief: "make the social media page like a catalog of our products".

 

RESULTS

1%

Conversion Rate 

Above average Industry conversion rate within a month of launch

330%

 

Follower Growth

Within 5 months of launch

20%

 

Increase 

In month-on-month organic traffic