ABOUT FURNITURE POINT:
Having completed over 30 years in offline B2B business, Furniture Point - a Delhi-based furniture outfit - wanted to explore the online world. While they merely wanted an e-commerce website to take their business D2C, we realised that a complete digital presence was in order. They took our advice, and together, we began the journey across the world (wide web).
APPROACH:
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An SEO-optimised aesthetic e-commerce Shopify website
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A strategy for Instagram, Facebook and Google Business
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A contemporary photoshoot of 120+ products
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Personalised funnel-based email drips
SOLUTION#2:
SOCIAL MEDIA STRATEGY
Consistency, class and minimalism - the identity of the brand had to be extended beyond the website.
Brief: "make the social media page like a catalog of our products".
RESULTS
1%
Conversion Rate
Above average Industry conversion rate within a month of launch
330%
Follower Growth
Within 5 months of launch
20%
Increase
In month-on-month organic traffic
