How Furniture Point saw a 20% increase in month-on-month organic traffic
FURNITURE POINT'S STORY
Furniture Point is the choice of many Indian offices looking for premium teakwood home furniture. Having completed over 30 years in offline B2B trading, they knew it was time to explore the online world. While they merely wanted an e-commerce website to take their business D2C, we realised that a complete digital presence was in order. They took our advice, and together, we began the journey across the world (wide web).
We proceeded to break their requirements down so we could plan how to take it forward. We worked with them to arrive at the following:
An SEO-optimised aesthetic e-commerce website: covering UI/UX design; backend, payment gateway and domain setup
A contemporary photoshoot of 120+ products
Personalised funnel-based email drips
A strategy for Instagram, Facebook and Google Business
A website launch marketing strategy
The website took us a 4-day photoshoot, extensive market research and three weeks of intensive web development and SEO work. We then took it further with social media marketing.